How to create moments,
not Marketing
How to create moments,
not Marketing
How to create moments,
not Marketing
This guide is for hosts, venues, communities, creators or any other collaborators creating content on the 8club app or collaborating
with 8club.
It outlines how o create content that aligns with 8club, as well as a detailed media kit on how to use 8club brand assets.
This guide is for hosts, venues, communities, creators or any other collaborators creating content on the 8club app or collaborating
with 8club.
It outlines how o create content that aligns with 8club, as well as a detailed media kit on how to use 8club brand assets.
The 8club Way
The 8club Way
8club is a social and experiences platform combined into one, helping people live their best life, every single day.
Our app and social media presence amplifies the same message - living and sharing your life’s best stories. Every new experience people have on 8club becomes a part of that story.
These guidelines will help you tell your story the 8club way, maintaining a consistent voice across the app, our social media, and every other collaboration.
8club is a social and experiences platform combined into one, helping people live their best life, every single day.
Our app and social media presence amplifies the same message - living and sharing your life’s best stories. Every new experience people have on 8club becomes a part of that story.
These guidelines will help you tell your story the 8club way, maintaining a consistent voice across the app, our social media, and every other collaboration.
What We Want People To Feel
What We Want
People To Feel
Human
Real people.
Real interactions.
Real moments.
Genuine and soulful.
Real people.
Real interactions.
Real moments.
Genuine and soulful.
Real people.
Real interactions.
Real moments.
Genuine and soulful.
Welcome
Everyone should feel welcomed.
Everyone should feel at ease.
Everyone should feel at home.
Community and Connections.
Everyone should feel welcomed.
Everyone should feel at ease.
Everyone should feel at home.
Community and Connections.
Everyone should feel welcomed.
Everyone should feel at ease.
Everyone should feel at home.
Community and Connections.
Inspired
“I want to be a part of this.”
“I want to experience this life.”
“I want to create this life.”
Hosting and attending.
“I want to be a part of this.”
“I want to experience this life.”
“I want to create this life.”
Hosting and attending.
“I want to be a part of this.”
“I want to experience this life.”
“I want to create this life.”
Hosting and attending.
What We Don’t Want
People To Feel
What We Don’t Want
People To Feel
Marketed
Stories, not ads.
Invites, not tickets.
Rooms and safe spaces, not venues.
Warm, real, and always human.
Stories, not ads.
Invites, not tickets.
Rooms and safe spaces, not venues.
Warm, real, and always human.
Passive
No overly staged shoots.
No heavily edited content.
No AI-generated visuals.
Real people & experiences.
No overly staged shoots.
No heavily edited content.
No AI-generated visuals.
Real people & experiences.
How to get it right each time
How to get it
right each time
When in doubt, stick to these rules for content that works for 8club
When in doubt, stick to these
rules for content that works for 8club
Space First
Space First
Show belonging and connection.
Show belonging and connection.
Space First
Show belonging and connection.
People First
People First
Show interactions and participation.
People First
Show interactions and participation.
Experience First
Experience First
Show what attendees will actually do.
Show what attendees will actually do.
Experience First
Show what attendees will actually do.
Brand Second
Brand Second
The experience should always take center stage.
The experience should always take center stage.
Brand Second
The experience should always take center stage.
TL;DR
TL;DR
Great content doesn't try to show everything at once. Instead, it focuses on what matters most. Prioritise the experience before the promotion. If you sell the feeling right, you will never have to sell at all.
Great content doesn't try to show everything at once. Instead, it focuses on what matters most. Prioritise the experience before the promotion. If you sell the feeling right, you will never have to sell at all.
8club
Adding Life to Your Calendar
A live map of people, plans and moments happening around you.
Eight Club Hotspot Technology Private Limited, 2026
8club
8club
Adding Life to Your Calendar
A live map of people, plans and moments happening around you.
Eight Club Hotspot Technology Private Limited, 2026
8club
8club
Adding Life to Your Calendar
A live map of people, plans and moments happening around you.
Eight Club Hotspot Technology Private Limited, 2026
8club