How to create moments,
not Marketing
This guide is for hosts, venues, communities, creators or any other collaborators creating content on the 8club app or collaborating
with 8club.
It outlines how o create content that aligns with 8club, as well as a detailed media kit on how to use 8club brand assets.
Brand Kit
8club Content
The 8club Way
8club is a social and experiences platform combined into one, helping people live their best life, every single day.
Our app and social media presence amplifies the same message - living and sharing your life’s best stories. Every new experience people have on 8club becomes a part of that story.
These guidelines will help you tell your story the 8club way, maintaining a consistent voice across the app, our social media, and every other collaboration.
What We Want People To Feel
Human
Real people.
Real interactions.
Real moments.
Genuine and soulful.
Welcome
Everyone should feel welcomed.
Everyone should feel at ease.
Everyone should feel at home.
Community and Connections.
Inspired
“I want to be a part of this.”
“I want to experience this life.”
“I want to create this life.”
Hosting and attending.
What We Don’t Want
People To Feel
Marketed
Stories, not ads.
Invites, not tickets.
Rooms and safe spaces, not venues.
Warm, real, and always human.
Passive
No overly staged shoots.
No heavily edited content.
No AI-generated visuals.
Real people & experiences.
Heading
Subheading
People First
Show interactions and participation.
Experience First
Show what attendees will actually do.
Space First
Show belonging and connection.
Brand Second
The experience should always take center stage.
TL;DR
Great content doesn't try to show everything at once. Instead, it focuses on what matters most. Prioritise the experience before the promotion. If you sell the feeling right, you will never have to sell at all.
Brand Kit
8club Content