Guidelines
8club feed guidelines
The 8club feed is where people get a pulse of their city - the best experiences, vibrant communities, standout hosts - everything. It is at the centre of the app experience, so the content that you put here matters.
Every post should reflect authentic moments that help people understand what an experience is about or what you are about.
8club
Square 1:1
Portrait 3:4
Vertical 9:16
How to present your Hotspot
Your Hotspot content: the description, the poster, even the feed content you build around it, should help people understand what you are hosting and what they can expect if they were to attend.
Good Banner Subjects
Members interacting
Signature activities
Venue character
Community energy
Avoid
Excessive text
Promotional layouts
Safe area
Keep the title and main details in this area,
so that it will be clearly visible in the hotspot page.
Size ratio- 3:4
How to talk about your Hotspot
The details you fill in before your Hotspot even goes live -
the name, the description, everything sets the tone.
Start With The Experience
Straight to the point, no fluff.
Add details that help paint a picture.
A Simple Framework
What is happening.
Who is it for.
What can attendees expect.
When and where.
Instead of:
Join us this Saturday.
Try:
Spend Saturday morning learning pottery with fellow creators.
Social Media Collaboration
(Instagram)
Social media is an extension of the 8club experience. Whether content is shared through collaborative posts or featured on @8club.hotspot, every post should reflect the people, stories, and experiences that you are bringing together.
Collaborating with 8club
8club may support events in different ways depending on the nature of the collaboration, e.g. resharing your post, featuring it in stories, or accepting a collaborative post.
Before Publishing
Add @8club.hotspots as a collaborator
Verify event information
Include registration details
Review dates and venue information
A Simple Framework
What is happening?
Who is it for?
What can attendees expect?
When and where?
Organic Features
8club may feature community moments, event recaps, venue highlights, host stories through 8club’s own channels.
Feed Collaboration
Event creatives may be shared through Instagram Stories on @8club.hotspot.
Story Support
Selected events may be published as collaborative posts with @8club.hotspot.
Community Standards
Posts should:
• Align with community values
• Be inclusive
• Feel authentic
• Encourage participation
• Maintain a positive and respectful tone
Visual Standards
The strongest 8club content captures experiences as they happen. Whether you are creating content for the app or collaborating on Instagram, your visuals should help people understand the atmosphere, the community, and the experience before they even arrive.
Content Expectations
We encourage visuals that feel authentic, engaging, and experience-led.
Focus on people and experiences
Reflect community participation
Communicate event details clearly
Feel authentic and welcoming
A Simple Test
Ask yourself:
Does this communicate the experience?
Does this feel welcoming?
Does this feel authentic?
If the answer is yes, you're probably creating content that belongs on 8club.