Guidelines
At 8club, content isn’t just “content”. It is a way to share life’s most meaningful stories. As a brand, a host, or a user, the content that you create with or on 8club should reflect the same essence.
For ease of use, this guideline is divided into two segments:
8club app content
8club social media content
At 8club, content isn’t just “content”. It is a way to share life’s most meaningful stories. As a brand, a host, or a user, the content that you create with or on 8club should reflect the same essence.
For ease of use, this guideline is divided into two segments:
8club app content
8club social media content
At 8club, content isn’t just “content”. It is a way to share life’s most meaningful stories. As a brand, a host, or a user, the content that you create with or on 8club should reflect the same essence.
For ease of use, this guideline is divided into two segments:
8club app content
8club social media content
8club feed guidelines
8club feed guidelines
8club feed guidelines
Content on the 8club app primarily exists on the Feed, i.e., arguably the most lively section of the app.
The Feed (default home screen on the app) is where people get a pulse of their city - the best experiences, vibrant communities, standout hosts, everything. Posting here is how you communicate with your city, so the content that you post here matters.
Every post should reflect authentic moments that help people understand what you or your life is about. Or, what your Hotspot or your brand is about.
Content on the 8club app primarily exists on the Feed, i.e., arguably the most lively section of the app.
The Feed (default home screen on the app) is where people get a pulse of their city - the best experiences, vibrant communities, standout hosts, everything.
Posting here is how you communicate with your city, so the content that you post here matters.
Every post should reflect authentic moments that help people understand what you or your life is about. Or, what your Hotspot or your brand is about.
Content on the 8club app primarily exists on the Feed, i.e., arguably the most lively section of the app.
The Feed (default home screen on the app) is where people get a pulse of their city - the best experiences, vibrant communities, standout hosts, everything.
Posting here is how you communicate with your city, so the content that you post here matters.
Every post should reflect authentic moments that help people understand what you or your life is about. Or, what your Hotspot or your brand is about.
Content We Encourage
Content We Encourage
Content We Encourage
Dimensions
Dimensions
Dimensions
The images and videos of dimensions of 1:1, 3:4 and 9:16 can be posted in feed and for the stories 9:16
The images and videos of dimensions
of 1:1, 3:4 and 9:16 can be posted in
feed and for the stories 9:16
Square 1:1
Square 1:1
Portrait 3:4
Portrait 3:4
Vertical 9:16
Vertical 9:16
Hotspot Content
Hotspot Content
Hotspot Content
Your Hotspot content: the description, the poster, even the feed content you build around it, should help people understand what you are hosting and what they can expect if they were to attend.
Your Hotspot content: the description, the poster, even the feed content you build around it, should help people understand what you are hosting and what they can expect if they were to attend.
Good Banner Subjects
Good Banner Subjects
Good Banner Subjects
Members interacting
Signature activities
Venue character
Community energy
Members interacting
Signature activities
Venue character
Community energy
Avoid
Avoid
Excessive text
Promotional layouts
Everything mentioned here
here-link to content we discourage
Excessive text
Promotional layouts
Everything mentioned here
here-link to content we discourage
Excessive text
Promotional layouts
Everything mentioned here
here-link to content we discourage
(Keep the title and main details in this area,
so that it will be clearly visible in the hotspot page.)
Size ratio- 3:4
Size ratio- 3:4
(Keep the title and main details in this area,
so that it will be clearly visible in the hotspot page.)
Size ratio- 3:4
Safe area
(Keep the title and main details in this area, so that it will be clearly visible in the hotspot page.)
Safe area
Social Media Collaboration
Social Media Collaboration
Social Media Collaboration
(Instagram)
(Instagram)
Our social media presence is an extension of our values, i.e. promoting real life experiences and connections. This includes collaborative posts, story reshares, and content featured on @8club.hotspots
Our social media presence is an extension of our values, i.e. promoting real life experiences and connections. This includes collaborative posts, story reshares, and content featured on @8club.hotspots
Collaborating with 8club
Collaborating with 8club
Collaborating with 8club
8club endorses or engages with content in different ways, depending on the nature of the content. This includes resharing your post, featuring it in stories, or accepting a collaborative post, etc.
If you are interested in collaborating, here are content guidelines to keep in mind:
8club endorses or engages with content in different ways, depending on the nature of the content. This includes resharing your post, featuring it in stories, or accepting a collaborative post, etc.
If you are interested in collaborating, here are content guidelines to keep in mind:
For creators and 8club users
For creators and 8club users
All the guidelines under “8club app content” apply. You can check them out here-link to content we encourage
All the guidelines under “8club app content” apply. You can check them out here-link to content we encourage
For Hosts & Venues looking
promoting their Hotspot
For Hosts & Venues looking
promoting their Hotspot
For Hosts & Venues looking
promoting their Hotspot
Before Publishing
Before Publishing
Before Publishing
Add @8club.hotspots as a collaborator
Verify event information
Review dates and venue information
Add @8club.hotspots as a collaborator
Verify event information
Review dates and venue information
Add @8club.hotspots as a collaborator
Verify event information
Review dates and venue information
Things to include
Things to include
Things to include
What is happening?
Who is it for?
What can attendees expect?
When and where?
What is happening?
Who is it for?
What can attendees expect?
When and where?
What is happening?
Who is it for?
What can attendees expect?
When and where?
Organic Features
8club may feature community moments, event recaps, venue highlights, host stories through 8club’s own channels.
Feed Collaboration
Event creatives may be shared through Instagram Stories on @8club.hotspot.
Story Support
Selected events may be published as collaborative posts with @8club.hotspot.
Organic Features
8club may feature community moments, event recaps, venue highlights, host stories through 8club’s own channels.
8club may feature community moments, event recaps, venue highlights, host stories through 8club’s own channels.
Feed Collaboration
Event creatives may be shared through Instagram Stories on @8club.hotspot.
Event creatives may be shared through Instagram Stories on @8club.hotspot
Story Support
Selected events may be published as collaborative posts with @8club.hotspot.
Selected events may be published as collaborative posts with @8club.hotspot
Content Expectations
Content
Expectations
8club encourages the type of content that:
Is inclusive and respectful of all people.
Feels authentic and avoids being over-staged or heavily edited.
Encourages people to participate in more real life experiences (like Hotspots).
Maintains a positive, respectful, and real tone.
8club encourages the type of content that:
8club encourages the type of content that:
Is inclusive and respectful of all people.
Feels authentic and avoids being over-staged or heavily edited.
Encourages people to participate in more real life experiences (like Hotspots).
Maintains a positive, respectful, and real tone.
Maintains a positive, respectful, and real tone.
Encourages people to participate in more real life experiences (like Hotspots).
Feels authentic and avoids being over-staged or heavily edited.
Is inclusive and respectful of all people.
Visual Standards
Visual Standards
Visual Standards
The strongest 8club content captures experiences as they happen. Whether you are creating content for the app or collaborating on Instagram, your visuals should help people understand the atmosphere, the community, and the experience before they even arrive.
The strongest 8club content captures experiences as they happen. Whether you are creating content for the app or collaborating on Instagram, your visuals should help people understand the atmosphere, the community, and the experience before they even arrive.
TL;DR
TL;DR
TL;DR
Social Media or the 8club App, wherever you are creating content for us, ask yourself:
Does this communicate the experience?
Does this feel welcoming?
Does this feel authentic?
If the answer is yes, you're probably creating
content that belongs on 8club.
Social Media or the 8club App, wherever you are creating content for us, ask yourself:
Does this communicate the experience?
Does this feel welcoming?
Does this feel authentic?
If the answer is yes, you're probably creating
content that belongs on 8club.
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8club
Adding Life to Your Calendar
A live map of people, plans and moments happening around you.
Eight Club Hotspot Technology Private Limited, 2026
8club
8club
Adding Life to Your Calendar
A live map of people, plans and moments happening around you.
Eight Club Hotspot Technology Private Limited, 2026
8club
8club
Adding Life to Your Calendar
A live map of people, plans and moments happening around you.
Eight Club Hotspot Technology Private Limited, 2026
8club