8club - Add life to your calendar

Guidelines

At 8club, content isn’t just “content”. It is a way to share life’s most meaningful stories. As a brand, a host, or a user, the content that you create with or on 8club should reflect the same essence.

For ease of use, this guideline is divided into two segments:

8club app content

8club social media content

8club feed guidelines

8club feed

guidelines

Content on the 8club app primarily exists on the Feed, i.e., arguably the most lively section of the app.

The Feed (default home screen on the app) is where people get a pulse of their city - the best experiences, vibrant communities, standout hosts, everything. Posting here is how you communicate with your city, so the content that you post here matters.

Every post should reflect authentic moments that help people understand what you or your life is about. Or, what your Hotspot or your brand is about.

Content on the 8club app primarily exists on the Feed, i.e., arguably the most lively section of the app.

Every post should reflect authentic moments that help people understand what you or your life is about. Or, what your Hotspot or your brand is about.

Content We Discourage

• Promotional graphics

• Excessive text overlays

• Stock photography

• AI-generated imagery

• Promotional graphics

• Excessive text overlays

• Stock photography

• AI-generated imagery

Content We Encourage

• Community moments

• Hotspot atmosphere, including images and written experience

• Behind-the-scene moments of Hotspots

• Conversations

• Shared activities

• Interactive polls

• Photo dumps of Hotspots or snippets from real life (casual, candid, and real).

• Community moments

• Hotspot atmosphere, including images and written experience

• Behind-the-scene moments of Hotspots

• Conversations

• Shared activities

• Interactive polls

• Photo dumps of Hotspots or snippets from real life (casual, candid, and real).

Dimensions

The images and videos of dimensions of 1:1, 3:4 and 9:16 can be posted in feed and for the stories 9:16

The images and videos of dimensions

of 1:1, 3:4 and 9:16 can be posted in

feed and for the stories 9:16

Square 1:1

Portrait 3:4

Vertical 9:16

Hotspot Content

Your Hotspot content: the description, the poster, even the feed content you build around it, should help people understand what you are hosting and what they can expect if they were to attend.

Good Banner Subjects

Members interacting

Signature activities

Venue character

Community energy

Avoid

Excessive text

Promotional layouts

Everything mentioned here
here-link to content we discourage

Excessive text

Promotional layouts

Everything mentioned here
here-link to content we discourage

Safe area

Keep the title and main details in this area,

so that it will be clearly visible in the hotspot page.

Keep the title and main details in this area, so that it will be clearly visible in the hotspot page.

Size ratio- 3:4

Social Media Collaboration

(Instagram)

Our social media presence is an extension of our values, i.e. promoting real life experiences and connections. This includes collaborative posts, story reshares, and content featured on @8club.hotspots

Collaborating with 8club

Collaborating

with 8club

8club endorses or engages with content in different ways, depending on the nature of the content. This includes resharing your post, featuring it in stories, or accepting a collaborative post, etc.

If you are interested in collaborating, here are content guidelines to keep in mind:

For creators and 8club users

All the guidelines under “8club app content” apply. You can check them out here-link to content we encourage

For Hosts & Venues looking promoting their Hotspot

Before Publishing

Add @8club.hotspots as a collaborator

Verify event information

Review dates and venue information

Add @8club.hotspots as a collaborator

Verify event information

Review dates and venue information

Things to include

What is happening?

Who is it for?

What can attendees expect?

When and where?

What is happening?

Who is it for?

What can attendees expect?

When and where?

Organic Features

8club may feature community moments, event recaps, venue highlights, host stories through 8club’s own channels.

Feed Collaboration

Event creatives may be shared through Instagram Stories on @8club.hotspot.

Story Support

Selected events may be published as collaborative posts with @8club.hotspot.

Content Expectations

Content

Expectations

8club encourages the type of content that:

• Is inclusive and respectful of all people

• Feels authentic and avoids being over-staged or heavily edited

• Encourages people to participate in more real life experiences (like Hotspots)

• Maintains a positive, respectful, and real tone

8club encourages the type of content that:

• Is inclusive and respectful of all people

• Feels authentic and avoids being over-staged or heavily edited

• Encourages people to participate in more real life experiences (like Hotspots)

• Maintains a positive, respectful, and real tone

8club encourages the type of content that:

• Is inclusive and respectful of all people

• Feels authentic and avoids being over-staged or heavily edited

• Encourages people to participate in more real life experiences (like Hotspots)

• Maintains a positive, respectful, and real tone

Visual Standards

The strongest 8club content captures experiences as they happen. Whether you are creating content for the app or collaborating on Instagram, your visuals should help people understand the atmosphere, the community, and the experience before they even arrive.