Representing the
Brand
Consistent use of the 8club logo and brand assets strengthens recognition and builds trust across every platform. Use these guidelines to ensure that brand is represented accurately in every communication.
Feed
Social Media
Using the 8club Brand
When featuring 8club in communications, use approved brand assets only.
The clear space around the logo ensures it remains legible and impactful. Use of height of
the ‘u’ from 8club as ‘x’ to define the minimus space required around all sides of the logo.
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Position Logo in any of the two bottom
corners of the canvas
Corner Placement
Center it on the vertical axis
Central Vertical Axis
Position the logo centrally, either at the
top or the bottom of the canvas
Central Placement
Backgounds
There should be clear contract with the background and the 8club logo. Do not use it on top of busy backgrounds.
8club
8club
Promotional CTA
Use this CTA across your hotspot promotions to guide people to 8club and drive participation.
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Title
Date and Venue
CTA
Co-branding
In co-branding lockups, the 8club logo is positioned second to maintain balance and complement the partner logo.
The horizontal layout places the partner logo on the lest, connected to the 8club logo by the connector, while the vertical layout positions the partner logo above the 8club logo, separated by connector.
When showcasing multiple partner logo, use the 8club wordmark in a horizontal layout. The wordmark takes center stage, balance within the lockup, with equal margins on either side. Connectors are used to seamlessly separate it from the partner logos, ensuring a clean and harmonious design.
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Things to avoid
8club
Do not recreate using any other typefaces
Do not squash the logo
8club
Do not rotate the logotype to fit
8club
Do not use multiple colors
Do not flip the logo
Do not stretch the logo
Do not alter weight
8club
Do not outline the logotype