The Role

You'll own paid distribution at 8club — managing Meta, Google, and emerging ad channels to drive user acquisition at efficient ROAS. You're data-obsessed, fast to test, and never satisfied with the current performance.

Why This Role Matters

8club's organic content is strong. But scaling to 4M users requires a paid acquisition engine that can amplify what works and kill what doesn't — fast. You build and run that engine.

What You'll Do

• Plan, execute, and optimise paid campaigns across Meta, Google, and other relevant channels

• Own ROAS targets and CAC benchmarks — report on them weekly

• Set up proper attribution and work with the data analyst to close the measurement loop

• Run structured creative testing — generate hypotheses, test at scale, kill losers fast

• Manage ad budgets and forecast spend efficiency for growth targets

• Work closely with the creative team to brief and prioritise performance creatives

• Stay current on platform algorithm changes and adapt strategies accordingly

What We're Looking For

• 3+ years in performance marketing with direct budget ownership (₹50L+ managed)

• Deep expertise in Meta Ads — campaign structures, audience building, creative strategy

• Strong analytical skills — you live in the Ads Manager and attribution dashboards

• Understanding of consumer psychology as it applies to ad creative and copy

• You've scaled an app or consumer product through paid channels

Bonus Points

• Experience with influencer-paid hybrid campaigns

• Knowledge of App Store Optimisation (ASO)

• Prior work in nightlife, events, or lifestyle verticals

AI & Tools We Use

• Meta Ads Manager, Google Ads

• AppsFlyer / Adjust for mobile attribution

• Smartly.io for creative automation

• AI creative generation (Midjourney + AI copy) for variant testing