The Role

You sit at the intersection of culture, storytelling, and distribution. You translate 8club's identity into content formats, campaigns, and ideas that make people stop scrolling and start RSVPing.

Why This Role Matters

8club's growth is tied to virality and FOMO. That doesn't happen by accident — it happens because someone understands what makes content spread, and engineers it deliberately. That's you.

What You'll Do

• Develop and own 8club's content strategy across all social platforms, primarily Instagram

• Brief designers, copywriters, and video creators with clear creative direction

• Identify emerging cultural trends and translate them into relevant 8club content angles

• Lead concept development for campaigns, IPs, and seasonal moments

• Analyse content performance and iterate strategy based on engagement and reach data

• Collaborate with the performance marketer to ensure organic content strategy supports paid distribution

What We're Looking For

• 2–4 years of experience in content strategy or brand at a consumer brand or agency

• You understand what makes Instagram content work — and why most of it doesn't

• Strong brief-writing skills — your creative briefs actually inspire creative teams

• Deep cultural awareness: music, fashion, nightlife, food, and youth culture in India

• Data-literate — you track performance and change strategy when needed

Bonus Points

• Experience building viral campaigns or social IPs from scratch

• Prior work with lifestyle, entertainment, or youth brands

• Video content strategy experience (Reels, YouTube Shorts)

AI & Tools We Use

• Notion / Frame.io for content planning and briefing

• Later / Buffer for scheduling

• Claude / ChatGPT for concept brainstorming

• Brandwatch for trend and competitor monitoring