Bengaluru
The Role
This is a revenue-focused brand partnerships role with two equally important responsibilities:
1. Inbound: Own and manage brand requirements that come to 8club.
2. Outbound: Proactively identify, pitch and close brands that can sponsor or partner with 8club's experiences.
You will work closely with the Business, Events, Creative and Content teams to turn brand objectives into meaningful IRL experiences while ensuring strong commercial outcomes for 8club.
Why this role matters:
8club is building a new-age social ecosystem around people, communities and real-world experiences. We create and power experiences across nightlife, music, lifestyle, travel, fitness and culture, through our own IPs as well as for leading brands.
We’re looking for a Brand Manager who can build the bridge between 8club and brands, understanding what brands want, creating compelling partnership opportunities and actively bringing sponsorship revenue into our IRL experiences.
What you’ll be doing:
1. Inbound Brand Requirements
Own brand enquiries from initial conversation through closure.
Understand brand objectives, target audience, budgets and deliverables.
Develop tailored partnership proposals and commercial packages.
Coordinate with Creative, Events, Content and Operations teams to deliver campaigns.
Manage client communication, negotiations and post-campaign relationships.
2. Outbound Brand Sponsorships
Proactively identify brands relevant to 8club's events and IPs.
Build and maintain a strong pipeline of prospective brand partners.
Identify and connect with relevant marketing, brand and partnerships decision-makers.
Pitch 8club's experiences and IPs and develop customised sponsorship proposals.
Negotiate and close sponsorship deals.
3. Build Brand-Experience Partnerships
Go beyond traditional sponsorships and create meaningful brand integrations.
Develop opportunities across title sponsorships, branded experiences, creator activations, product integrations, content partnerships and community-led experiences.
Translate brand objective → audience → experience → activation → commercial outcome.
4. Commercial & Relationship Ownership
Own brand partnership revenue targets and sales pipeline.
Negotiate commercials while protecting 8club's margins.
Build long-term relationships and convert one-off partnerships into recurring business.
Work cross-functionally to ensure brand commitments are delivered successfully.
What We're Looking For
3–4 years of experience in brand partnerships, sponsorship sales, experiential marketing, media sales, event sales, advertising or a similar role.
Strong understanding of how brands evaluate marketing partnerships and sponsorship opportunities.
Demonstrated ability to manage inbound client requirements as well as outbound sales.
Proven experience in pitching and closing brand partnerships.
Strong network among marketing, brand, partnerships and experiential teams is a major advantage.
Excellent presentation, communication and negotiation skills.
Commercially sharp with a strong understanding of budgets, margins and ROI.
Ability to build relationships at both working and decision-maker levels.
Strong project management and cross-functional coordination skills.
Comfortable working in a fast-paced events environment and being on-ground when required.